Subscribe & Save

Subscribe & Save (SnS) lets customers set up automatic, scheduled deliveries of consumable products (groceries, supplements, household goods, pet supplies) in exchange for a discount. It builds predictable, recurring demand and improves retention, since subscribers reorder by default instead of re-shopping the category each time.

The discount is funded partly by Amazon and partly by the seller: sellers can opt into an additional funded discount tier (commonly 0%, 5%, 10%, or 15%) on top of Amazon's base 5% for qualifying orders, with extra discounts when a customer receives multiple SnS items in one delivery. The product must be FBA and in a consumable-eligible category.

For sellers, SnS trades a slice of margin for demand stability and a forecasting advantage: subscription volume is more predictable than spot demand, which sharpens restock planning and reduces the risk of stockouts on staple SKUs. The tradeoff is the recurring discount and the need to stay reliably in stock to avoid skipped deliveries.