Amazon Repricing Software — Automated Buy Box Repricer for FBA Sellers

Amazon repricing software is a tool that automatically adjusts your product prices based on rules you define. If you sell more than 10-20 SKUs or compete for the Buy Box against multiple sellers, manual repricing is essentially impossible — the Buy Box rotates every few minutes and competitors change prices hundreds of times per day. An automated repricer is table stakes for any serious FBA business. SellerVault includes repricing in plans starting at $79/month.

Three differences: (1) TACoS-aware pricing — we factor your advertising spend into price decisions. (2) Anti-oscillation and circuit-breaker safety guardrails — designed to contain runaway loops from algorithmic repricing on inactive or distressed listings. (3) All-in-one pricing — you get repricing bundled with inventory management, reimbursements, and analytics for less than most sellers pay for a standalone repricer.

Yes. Every SKU has a hard floor price with five configurable modes: fixed dollar amount, ROI % target, margin % target, breakeven, or % above COGS. You can also choose which fees to include in the breakeven calculation (referral fee, FBA fee, storage, inbound, prep, and PPC allocation). The repricer will never submit a price below the floor, even if it means losing the Buy Box. This is enforced at the database level with a hard constraint.

SellerVault polls the SP-API on a 5-minute cycle for active repricing SKUs. When a competitor move triggers one of your rules, the new price is submitted to Amazon within 10-15 seconds. Amazon typically reflects the change within 30-60 seconds. For a full round-trip from "competitor changed price" to "your price is live on Amazon", expect 3-6 minutes in the worst case. The repricer also receives push notifications for Buy Box changes on supported marketplaces.

Almost certainly yes if you're currently repricing manually or using a simple "match lowest price" tool. Buy Box allocation depends on price competitiveness, fulfillment channel, seller feedback, and inventory health. SellerVault factors all four into its Buy Box probability model. We regularly see new customers double their Buy Box win rate within 2 weeks of activating repricing. That said, if you're already using a sophisticated repricer like Informed.co, the lift will be smaller — the bigger wins come from the margin protection side, not raw Buy Box share.

Yes. SellerVault handles both FBA and FBM repricing and can treat them as separate competitive pools. If you're selling both FBA and FBM on the same ASIN, you can configure independent rules for each fulfillment channel. The Buy Box probability model accounts for the fact that FBA offers get a significant boost in the Buy Box algorithm.

SellerVault tracks every submission and its Amazon response. If a submission fails (invalid price, listing suppressed, etc.), we log the error, mark the SKU as "needs attention", and hold further submissions on that SKU until you review. You can see rejected submissions in the Repricing Dashboard with the exact Amazon error message and a suggested fix.

Yes. Every plan includes a 14-day free trial with no credit card required. During the trial you can connect your Amazon account, configure rules, and run the repricer on a subset of SKUs to validate it against your expectations before activating it catalog-wide.