Seller Central
Also known as: Amazon Seller Central, SC
Seller Central is Amazon's web dashboard where third-party (3P) sellers manage listings, inventory, orders, advertising, reports, and account health.
Seller Central (sellercentral.amazon.com) is the control panel for third-party marketplace sellers. From it you create and edit listings, send FBA inbound shipments, manage pricing and inventory, run advertising campaigns, download business and finance reports, file reimbursement and SAFE-T claims, and monitor account-health metrics like ODR and IPI.
It is distinct from Vendor Central, the separate portal for first-party (1P) vendors who sell their products wholesale TO Amazon (Amazon then resells them). The vast majority of marketplace businesses are 3P sellers on Seller Central; a "Sold by Amazon" listing typically comes through Vendor Central instead. The two account types have different fee structures, pricing control, and tools.
Seller Central also exposes the SP-API (Selling Partner API), which third-party software uses to read inventory, orders, fees, and reports programmatically — the integration layer that inventory, repricing, and reimbursement tools build on.
A seller logs into Seller Central to create an FBA inbound shipment, check that their Account Health dashboard shows ODR under 1%, and download the monthly settlement report for bookkeeping.