Account Health
Amazon's aggregated measure of seller performance, covering ODR, late shipments, cancellations, and policy violations.
Account Health is the umbrella metric Amazon uses to evaluate whether a seller account meets their performance standards. The Account Health Dashboard in Seller Central tracks Order Defect Rate (ODR), Cancellation Rate, Late Shipment Rate, On-Time Delivery Rate, Valid Tracking Rate, and a separate Policy Compliance section covering intellectual property complaints, product authenticity, listing policy violations, and restricted product violations.
Each metric has a target threshold. Falling below threshold on any single metric won't immediately suspend you, but multiple breaches or a severe single incident can trigger a "Plan of Action" request — and ignoring that can lead to suspension.
For FBA sellers, most performance metrics are largely outside your direct control because Amazon handles fulfillment. The metrics that DO matter are policy compliance (which is on you to monitor) and the Cancellation Rate (which spikes when you go out of stock on FBM listings). For VAs and agencies managing client accounts, weekly Account Health review is non-negotiable.