PPC
Also known as: Pay Per Click, Sponsored Ads
Amazon's pay-per-click advertising platform — Sponsored Products, Sponsored Brands, and Sponsored Display.
PPC (Pay Per Click) advertising on Amazon refers to the suite of self-service ad products that charge sellers per click: Sponsored Products (SP), Sponsored Brands (SB), and Sponsored Display (SD). Sponsored Products are the most common — keyword and ASIN-targeted ads that appear in search results and on product detail pages. Sponsored Brands are headline banners with custom creative for brand-registered sellers. Sponsored Display is targeted retargeting and category-based display.
PPC is the primary growth lever for new product launches because it's the only way to generate impressions before organic ranking is established. The trade-off is cost — PPC spend is the largest single line item for most private label brands, often 15-30% of revenue. Optimizing campaigns is its own discipline (keyword harvesting, negative keyword pruning, bid adjustments, dayparting), and most sellers either learn it themselves over months or hire an agency.
The metrics that matter for PPC: ACoS (per-campaign efficiency), TACoS (whole-business impact), CPC (cost per click), CTR (click-through rate), and conversion rate. SellerVault's analytics dashboard surfaces all five, plus the TACoS context that drives the repricer's pricing decisions.
Read more
How to Reduce Your Amazon PPC ACoS While Scaling Sales
High ACoS eating your margins? Learn proven strategies to optimize Amazon Sponsored Products campaigns, structure ad groups, and find the sweet spot between spend and profit.
What is TACoS on Amazon? And Why It Should Drive Your Pricing
TACoS (Total Advertising Cost of Sales) is the metric every serious Amazon seller should track. Here is what it means, how to calculate it, and why it should influence your pricing decisions.