Keyword Research
Keyword research is the process of finding the actual search terms shoppers use for a product, so you can place them in the title, bullets, and backend keywords to maximize discoverability.
Keyword research identifies the search terms that drive traffic to a product type and ranks them by search volume, relevance, and competition. On Amazon — where most product discovery starts in the search bar, not Google — getting the right keywords into your listing is the primary lever for organic visibility.
Sources include Amazon's own autocomplete suggestions, Brand Analytics "Amazon Search Terms" reports (for Brand Registry sellers), the search terms competitors rank for (reverse-ASIN lookup), and third-party tools that estimate volume. The output is a prioritized list: high-volume "primary" keywords for the title, secondary terms for bullets, and long-tail/synonym terms for the backend Search Terms field.
Keyword research feeds both organic rank and paid search: the same terms become Sponsored Products targets. Strong placement plus good conversion on a keyword raises organic rank for it, compounding free traffic, which is why research is foundational to a product launch.
For a "garlic press," research surfaces high-volume terms (garlic press, garlic mincer), mid-tail (stainless steel garlic crusher), and long-tail (garlic press with cleaning brush). The seller puts the top terms in the title and the rest in bullets and backend keywords.