MAP
Also known as: Minimum Advertised Price
A brand-set price floor below which authorized resellers may not advertise the product.
MAP (Minimum Advertised Price) is a price floor that brands set for their authorized resellers. Selling below MAP can violate distributor agreements and get a seller terminated by the brand. MAP is enforced contractually, not by Amazon — Amazon doesn't police MAP violations directly, so the burden falls on the brand to monitor and act.
For authorized resellers, MAP is the practical minimum price for repricing. If your repricer drops below MAP to win the Buy Box, you risk losing your authorization with the brand. SellerVault's repricer supports MAP as a hard ceiling on the LOW side — i.e., the price floor mode "MAP" sets the repricer floor to MAP exactly, so the repricer will never advertise below MAP even if competitors are.
Not to be confused with MSRP (Manufacturer's Suggested Retail Price). MSRP is a recommended sale price; MAP is a binding price floor for authorized resellers.